Our story
We’re Laurence and Samuel, co-founders of Roadloft and travel lovers for over 15 years.
In 2016, we discovered vanlife and immediately fell in love with this way of traveling. Our minivan, then outfitted in a very DIY fashion, allowed us to live adventures in our little home on wheels.
Completely charmed, we spent more than eight months a year—until 2019—living full-time in our minivan. Our affordable, simple, and comfortable solution not only allowed us to discover breathtaking landscapes but also to live in them. We traveled across North America—from the Yukon to the Canadian and U.S. West Coasts, and through many states in the American Southwest.
In 2018, our experience—combined with that of a seasoned industrial designer—inspired the optimal design: one that would maximize comfort and practical functionality, while minimizing daily setup and effort.
That’s how Roadloft began. A conversion kit that transforms your everyday vehicle into a comfortable, ergonomic camper in just a few minutes—without any modifications. Spontaneous getaways and road trips became easier than ever. As a market leader, Roadloft continues to simplify access to vanlife every day.
Since then, convinced that traveling in a minivan, SUV, hatchback, or pickup offers the perfect balance between comfort and adventure, we’ve shared our solutions for economical and eco-friendly travel.
And since our company grew out of our own lifestyle, it has always grown alongside us.
Over the years, our reality has changed. With the arrival of our two children, the way we set out on adventures naturally evolved. Our needs were no longer the same, but our desire remained intact: to continue experiencing the freedom, simplicity, and beauty of travel, without falling into the trap of complexity or inaccessibility.
It was from this evolution that our ProMaster conversion was born.
We held a deep conviction: van life shouldn’t require compromising your financial freedom. For us, it didn’t make sense to invest hundreds of thousands of dollars in a conversion tied entirely to a single vehicle. We believe that a good conversion should be viewed as a true investment—durable, smart, and built to last. A conversion designed to meet real needs on the road, without frills, relying on simple, reliable, and well-thought-out solutions to minimize complex systems and potential points of failure.
That’s why we’ve developed a removable solution that’s securely attached to the vehicle, designed to offer the stability, durability, and quality of a true camper conversion, while helping you preserve the value of your investment over time. It’s a more flexible, logical, and sustainable approach that adapts to changing needs without making the conversion entirely dependent on the vehicle.
In developing our ProMaster solution, we focused on innovation, highly optimized manufacturing processes, and our obsession with functional design to reduce conversion costs and finally make this dream more accessible.
Because, at the end of the day, our mission has never changed: to simplify access to van life and allow more people to get closer to nature, freedom, and the essentials.
A few years later, Roadloft is:
- A state-of-the-art facility for premium, ergonomic, and durable camper conversion manufacturing.
- A camper solution for all types of vehicles: Van, minivan, SUV, hatchback & pickup.
- Over 3,500 conversion kits on the roads across North America
- Prestigious entrepreneurship awards, including the National Youth Entrepreneurship Grand Prize
- A featured appearance on the TV show Dragon’s Den
- A project driven by a big dream: to share our simple solution and help people reconnect with nature
- A nature-loving community that shares our values
A project driven by a big dream, realized by travelers
A growing community of nature-loving customers who share our values
More than 3500 Roadloft kits on the roads of North America
Our vision
SIMPLIFY VANLIFE
We offer an accessible, ecological, sustainable and ergonomic alternative to allow people to go on spontaneous getaways more often, to get out of their routine and live new experiences.
And this in the same vehicle they use for their daily life. With a minimal investment that retains its value.
WHY CHOOSE ROADLOFT
MORE SIMPLICITY
To get closer to the essential. Eliminate the unnecessary, the accessory. Live better with less. As close to nature as possible. That’s why Roadloft offers kits that transform your minivan, ProMaster van, SUV, hatchback or pickup truck into a camper. Because vanlife, as its name suggests, is not just a way to travel, it’s a way to live. With less. In total freedom.
MORE SPONTANEITY
By having a little “house on wheels”, we are always ready to hit the road. That means you can get away more often, whatever type of vehicle, from hatchback to van. A significant factor is that it allows us to live more in the moment, to plan less.
MORE DURABLE AND ERGONOMIC
Because we are nature lovers, we choose healthy and ecological materials, both light and strong, made to last and accompany you on your adventures for a long time. Because we have surrounded ourselves with the best professionals in industrial design and manufacturing processes, our removable camper conversion kits are ingenious and ergonomic.
MORE COMFORT
Traveling is much more enjoyable when you can sleep in your own bed every night and cook a good meal in front of a beautiful landscape. What better way to travel than in your own little cocoon?
Our Community
Our community brings together people who share the same values and the same love of the open road. It's a place of great mutual support, generosity, and genuine pleasure in sharing experiences. And it's constantly growing: thousands of Roadlofters are already crisscrossing the roads and inspiring others to embark on their own adventures.
Customer Testimonials
WHAT OUR CUSTOMERS SAY ABOUT US
The excellent satisfaction of our customers is our greatest pride. It confirms to us every day that our project is on track.
We enjoy the freedom it afford on the road
"We picked up our Roadloft Conversion kit in August 2021. Product installation and function proved to be exactly as advertised.
As seniors with no camping experience, but with a love for travel, we enjoyed the freedom it afforded us on the road. We aslo appreciated the optional product recommendations: fridge, power station, camping stove and solar options."
- Rene Audette
A well-deserved 5 stars
"I fully enjoy vanlife since I bought my Roadloft kit over a year ago. With Roadloft, you casn easily go on spontaneous camping trips. No need to prepare everything during hours and unpack the next day anymore. I am always ready to take the road knowing that my camping gear is already in place, well packed in my van.
I appreciate the simplicity, comfort and ergonomics of Roadloft. I use it for camping trips as well as for day trips during spring, summer, fall and winter. For me, it's a well-deserved 5 stars, for a versatile and local product."
-Evelyne Bougie
Our retirement dream has come true!
"We used to go camping with a tent. For us, switching to vanlife was a big upgrade. We ordered our kit without having seen it in person, so we changed our Mazda for a Grand Caravan knowing we were doing the right thing. It turned out to be true.
We absolutely love our Roadloft conversion kit and we are gradually planning our next trip to the East Coast and then, in BC to finally meet our newly born grandson. This is the true freedom!
Our retirement dream has come true. Thank you Roadloft!"
-Hélène Bélanger
